Central Florida Seniors and Retirees

You can't buy a better audience!

The Internet is playing an ever increasing role in every day life.   It is becoming  the information source of choice for most people and organizations. Seniors and Retirees are an important and growing internet user group. According to a recent Federal Reserve Report

the population age group 55 and older represents 57.3% of the nations buying power.

Today in Central Florida over 70% of seniors use the internet on a daily basis. MySunCountry.com is a web-site designed by and for the Central Florida retirement community the purpose of which is to provide content and links to information of interest to seniors , retirees and those interested in retiring in Central Florida.

According to U.S. Census 2000 figures there are over 3 million persons over 50 residing in Central Florida.  An online survey conducted of 1000 visitors to www.thirdage.com, online consumers over 50 are eager to learn about new products and services and are tolerant, and often interested in online advertising. In fact, people over 50 "spread the word" about what they find online.
 
According to the data, 24% of consumers aged 50 and over use the Internet between 11-20 hours per week, and almost half (43%) say they use it between 11 and 30 hours per week. 90% access the Internet at home. Also, most online consumers over 50 say they forward information found on the Internet to others. A vast majority (83%) forward information found on the Internet to their friends, to their children (58%) and siblings (33%). They also search for information for others: 65% for friends, 48% for their children.

In addition, the online population of Internet users over 50 reached 31.3 million Americans. In just four years time, this number of Internet users over 50 is expected to reach 51.7 million Americans, according to Jupiter Communications. And according to Nielsen/Net Ratings, 57% of consumers over 50 connect to the Internet via broadband, compared with only 13% of the overall U.S. population.

Read excerpts from a recent report from The Media Audit that shows the Ocala Metro Area and Central Florida as the top retirement markets in the nation!

Click to learn more than you ever wanted to know about the Mature Market at SuddenlySenior.com

MySunCountry.com Web Stats as of May 2008